I was just reading that demographic bidding is now available for AdWords, so I’ve logged into my account and there’s a red message. URL displays must match their destination. How the hell is that going to work for a url like one of my clients:

http://www.butcherman.com.au/index.php?cPath=6&osCsid=e27f6903696dc48966cbe0ce7b83829e

Does this also mean the death of affiliates using PPC? It reads like you can still have slightly differentiating display, destination and landing page URL’s, however with mention of affecting your quality score and the closeness of the match it sounds like it’s going to be a factor in getting a decent score. Read it straight from the horse’s mouth https://adwords.google.com/support/bin/answer.py?answer=91451&hl=en_US

Anyway, back to the demographic bidding, I’ve logged on to see if I can not show my ads to a non-buying audience under 20 only to discover I can only use the feature if I turn on crappy content network ads. Right, as users have avoided and turned off the content network, Google now implements a really useful tool to bring people back to using it. Clever, very clever…