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Author Archives: Louise Gorrie
How often do people click on first page search results?
Don’t scratch your head any more. iProspect has just released a study on all the meaty information you’ve been asking yourself. It’s no surprise to learn that people don’t go past the first page, but it is interesting to note … Continue reading
Posted in Search
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Flight Centre busted trying to trick search engines
At last weeks SMX in Sydney, two SEO experts stumbled across flightcentre.com.au cloaking their pages. Those naughty people had been presenting the search engines with different content to what was actually on some of the pages. Apparently the situation is … Continue reading
Posted in Hall of Shame, Search
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Writing for Search Engines 101
Actually, I lie. It’s not writing for search engines 101, it’s laughing at those who have followed parts of that subject religiously. I happened to stumble across this site this afternoon, http://www.mywebsitedesigner.com.au/ For those of you who are too lazy … Continue reading
Posted in Hall of Shame
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The laziest piece of spam I've seen in a while
I’m putting this spammer in my hall of shame for sheer laziness. Here is the offensive email: Microsoft Award Team 20 Craven Park, Harlesden London NW10 United Kingdom FILE REF: HL/5564/06/07/MICS BATCH: MC11/834/5PDH /EU OFFICIAL NOTIFICATION The prestigious Microsoft … Continue reading
Posted in Hall of Shame
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Demographic bidding for AdWords and death of affiliate PPC
I was just reading that demographic bidding is now available for AdWords, so I’ve logged into my account and there’s a red message. URL displays must match their destination. How the hell is that going to work for a url … Continue reading
Google and Optus in bed together
In a press conference this morning at the Opera House, Eric Schmidt announced an alliance between Google and Optus which will bring Google search to Optus Zoo. This will mean Google is building their footing in the mobile market here…just … Continue reading
Posted in Google
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Google algorithm change
It seems Google have changed their algorithms as changes are occurring across SERPs. Webmaster World is currently discussing the changes and from what I can gather it seems like a whole heap of Yahoo links have been dropped – or … Continue reading
Posted in Google
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Google increases search market share
Hitwise’s latest market share report of the US search market announces that Google’s market share has reached 65.10%. I am amazed at this, I would have thought 60% would be the limit, but looks like they are set to gain … Continue reading
Posted in Google
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How Google Works – Search Engine Optimisation for the Eyes
Someone over at Conde Nast has created an excellent presentation to visually walk users through how Google works. This presentation is suitable for novices and experts. Go to Conde Nast here Tweet This Post
Posted in Uncategorized
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