Category Archives: SEO

SEO & Online Marketing Consulting is back!

Posted on November 28, 2016 by Louise Gorrie

So after a little time away, tinkling on my own ecommerce shop, I’ve returned to provide online marketing consulting services to Digital Finery clients. I’ve seen such bad SEO provided to some of our clients over the years and have … Continue reading →

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SEO tactics and link building efforts

Posted on November 17, 2009 by Louise Gorrie

I’ve just read an article by Axandra, the people who make IBP the do-it-yourself SEO software. This article is a concise and easy way to explain to customers the different approaches needed in SEO depending on the level of competition. … Continue reading →

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Low Quality Backlinks to your Website

Posted on October 27, 2009 by Louise Gorrie

Google has released a statement about having low quality backlinks to your website. In typical Google fashion it’s not very specific, however I’m reading that having a heap of low quality links to a site that doesn’t hold a lot … Continue reading →

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Online Marketing Practices Deliver Offline Results

Posted on February 18, 2009 by Louise Gorrie

Karen Thackston has just written a great post highlighting the value of article marketing and guest blogging. The essence of the article is that even if you don’t gain any SEO advantage of these two mediums, you still gain massive … Continue reading →

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Google Search Engine Optimisation Starter Guide

Posted on November 13, 2008 by Louise Gorrie

Yesterday Google released their SEO starter guide to the public. This document was initially given to Google staff, but they’ve now released it to assist website owners. It really is SEO 101, but it’s a great lesson to new website … Continue reading →

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Black Holes in SEO land

Posted on September 12, 2008 by Louise Gorrie

Worried about the Hadron Collider? Those mischievous chaps over at SEO Black Hat have written about Google’s black hole. A very real phenomena that happens frequently. It’s not what you think either, not about being page 1 one day and … Continue reading →

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Writing a Killer Title Tag

Posted on April 29, 2008 by Louise Gorrie

Jill Whalen has finished another piece of her excellent “how to” series of articles at Talent Zoo. This one covers writing a killer title tag. I agree with all she says, and would add that after I’ve written my title … Continue reading →

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Step by step SEO instructions – Why didn't I think of that?

Posted on March 27, 2008 by Louise Gorrie

I’ve just read some of Jill Whalen’s articles she’s started writing for TalentZoo and they are great. I wish I had the time and patience to write such in-depth articles. I hate re-inventing the wheel and she’s already done it … Continue reading →

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Leading Australian Online Marketing Sham

Posted on September 4, 2007 by Louise Gorrie

I’m sitting in webinar being given by one of my competitors. He’s raised some interesting points, one of which I’ve never done before. He advises turning off the style sheet to view your website as google does. I looked at … Continue reading →

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Web 2.0 and social networks (possibly the blandest title ever)

Posted on August 6, 2007 by Louise Gorrie

An SEO can find some very useful links in the web 2.0 and social media realm. Continue reading →

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